|
| |
.gif) More
Buns In The Oven For UK Men
Source:
fabflour.co.uk/News_buns.asp
One in ten men now
bake bread at home, recent research reveals.
The research,
carried out for the Flour Advisory Bureau, shows that 10% of men claim to bake
their own bread. What's more, the research also reveals that the majority of
this usually gadget mad gender are using traditional methods with over half
(57%) claiming to not use time saving machines such as bread makers.
Alex Waugh of the
Flour Advisory Bureau, himself an avid baker, said: "In the past most
commercial bakers have been male but, in the home, baking has traditionally been
done by women so it came as a bit of a surprise that so many men like to bake
their own loaves. More surprising however was the rejection by men of time
saving devices. Clearly, we underestimated the creativity of men out there! From
the New Year, the Flour Advisory Bureau will be hosting bread making courses in
central London and we are now seriously considering a men only day."
The research follows
a recent report from ACNielsen Grocery on the UK flour market, which shows that
sales of pre-packed bread making flour were up 35.5% on last year, indicating
that more and more people are choosing to shun ready-made bread in favor of
baking their own.
Other findings of
the research include that you are most likely to bake your own bread if aged
between 25 and 34 and you are nearly 3 times as likely to home bake if you are
married than if you are single. The bread baking capital of the country is East
Anglia where over a quarter of people claim to bake their own bread. Scotland
produced the most disappointing results with only 4% of people ever kneading
dough.
For more information
on bread making courses contact the Flour Advisory Bureau, tel: 020 7493 2521 or
email fab@nabim.org.uk.
Notes to editors
1. Wheat
has been shown to have functional benefits to the body. Flour is the most common
form in which wheat is consumed. Wheat provides many essential elements needed
to maintain health including some antioxidants that are unique to grain foods.
- Fiber
Wheat contains high level of insoluble fiber, which has been shown to help
prevent against colon cancer, constipation and hemorrhoids. For many people,
the flour in bread is their main source of fiber.
- Protein
Protein makes up 10 -12% of flour. Protein is essential for the growth,
maintenance and repair of the body.
- Resistant Starch
It is now realized that not all starch can be digested by the human gut.
Resistant starch is formed in flour based products as a result of the baking
and processing of grains. It remains undigested and is instead be used by
bacteria in our large intestines as fuel to produce many substances that are
beneficial to our health. Like fiber, resistant starch has been shown to
protect against some diseases and it has also been shown to have a role in
reducing cholesterol and stabilizing blood glucose.
- Phytochemicals
Phytochemicals are non-nutrient plant chemicals that contain disease
preventing compounds such as antioxidants and phytoestrogens. Phytochemicals
may decrease the risk of developing cardiovascular disease, cancer and
diabetes.
- Antioxidants:
Wheat flour, particularly wholegrain flour, contains a large number of
antioxidants, vitamins, minerals and non-nutrients such as phenolic acids
(antioxidants that have tumour growth suppresser properties and also act as
enzyme modulators), lignin and phytic acid. It is important to remember that
each antioxidant helps protect a different part of the body from oxidative
attack at a different level. It is therefore essential to ensure that a wide
range of foods containing antioxidants are consumed. Some antioxidants are
unique to grain foods.
Phytoestrogens: Food derived from grains may be the most important source of
phytoestrogens for many people as other food sources (such as soy and flax)
are not generally eaten in sufficient quantities. Phytoestrogens may act as
a weak form of oestrogen in women and as such may help in the prevention of
breast cancer. They may also have a role in reducing the symptoms of the
menopause such as night sweats. Phytoestrogens also have a role to play in
men's health. Recent studies show that they may help in the prevention of
prostate cancer.
- Calcium
White flour is particularly high in Calcium and is therefore especially
suited to individuals who are concerned about the level of calcium in their
diet. Calcium is necessary for strong healthy bones and teeth. Six slices of
white bread per day will provide you with one third of the R D A.
2. For more
information, contact:
Rebecca Cowley
Flour Advisory Bureau
21 Arlington St
London
SW1A 1RN
Tel: 020 7493 2521
October 2001
|
